University of Michigan-Dearborn Spring Campaign 2013
We are excited to share with you the media schedule and advertising that will serve as a platform to continue to tell the UM-Dearborn story. Focusing mainly on online media this Spring, our Pandora and Spotify radio, digital display, and Facebook advertising aim to increase enrollment among prospective students in the Metro Detroit area. Traditional outdoor advertising has also been utilized to expand our reach leading up to the Spring Open House on April 20. Advertising centered around the new Student Housing option is also included in all channels to broaden awareness.
To view the media schedule, Click here