University of Michigan-Dearborn Spring Campaign 2013

We are excited to share with you the media schedule and advertising that will serve as a platform to continue to tell the UM-Dearborn story. Focusing mainly on online media this Spring, our Pandora and Spotify radio, digital display, and Facebook advertising aim to increase enrollment among prospective students in the Metro Detroit area. Traditional outdoor advertising has also been utilized to expand our reach leading up to the Spring Open House on April 20. Advertising centered around the new Student Housing option is also included in all channels to broaden awareness.

To view the media schedule, Click here

Facebook

 

Radio


  • "This is my lab" — Open House

  • "This is my lab" — Housing


  • "This is my lecture hall" — Open House

  • "This is my lecture hall" — Housing

Mobile



  • click image to view larger


  • click image to view larger


  • click image to view larger


  • click image to view larger


  • click image to view larger

Outdoor


  • click image to view larger

  • click image to view larger

 

UM-Dearborn ads will be prominent in Google search results when prospective students are searching for keywords and phrases related to college selection and academic programs offered at UM-Dearborn. These 800+ keywords and several ad versions will be optimized to best engage prospective students in the geographic area surrounding Dearborn.



  • click image to view larger


  • click image to view larger