Brand design is half art, half science, and half magic.
We know, that’s three halves. But we understand that great brand design is greater than the sum of its parts. That’s the essence of DESIGN CULTURE STUDIOS. We work to create effective, differentiated and momentum-building brand touch points. Which means the ideas we generate don’t just communicate, they inspire and connect in a more meaningful way.
Articulation
Regardless of the shape, size or medium of your communications, their effectiveness depends upon clearly and consistently expressing a brand’s point of difference. In short, no brand contact should be a meaningless touch point. This requires a lot of creative thinking. And that’s what we do within DCS–we work to generate ideas that articulate a brand’s personality across all strategically designated platforms. We also look to move brands from talking about what they offer the target to communicating what they mean.
Identity
Like individuals, companies and organizations strive to accurately express who they are. Enter DCS. Through imagery, typography and color, DCS reveals the identity, the personality, the totality of your brand. A brand identity from DCS establishes visual standards that extend to every aspect of your business, from the home page to the packing slip. When it's time to define—or redefine—your brand to your customer, category or community, then it's time for DCS to work our magic.
Application
An old marketing adage is that “frequency wins.” Applying that philosophy today, with a media saturated and fragmented marketplace, usually means that frequency is best achieved through consistency. So wherever your brand connects with its intended audience, it needs to be integrated with all other messaging. It also needs to communicate the right message at the right time. Whether it’s an ad in Times Square or wayfinding signage at your location, every brand contact counts. And you can count on DCS to help make sure that every touch point is not just created and executed, but maximized as well.
