University of Michigan-Dearborn Fall Campaign 2012

The UM-Dearborn Difference Makers campaign focuses on the positive impact existing students, alumni, and faculty have made throughout the world through their academic achievement, integrity, leadership, and creative contribution in and out of the classroom. We are excited to share with you the media schedule and advertising that will serve as a platform to continue to tell the UM-Dearborn story. Focusing mainly on online media this Fall, our Pandora radio, digital display and Facebook advertising aim to increase awareness enrollment among prospective students in the Metro Detroit area. Traditional print and outdoor advertising have also been utilized to expand our reach leading up to the Fall Open House on September 30.

To view the media schedule, Click here

Facebook

 

Pandora Radio Commercials


  • My Lab Website

  • My Lab Open House

  • My Lecture Hall Website

  • My Lecture Hall Open House

 

Pandora Mobile and Web Ads



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Print

Print Ads in the following publications: Chaldean News, Jewish News, Arab American News, The Chronicle and El Central


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Out of Home

 

In High School Advertising


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Billboard


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UM-Dearborn ads will be prominent in Google search results when prospective students are searching for keywords and phrases related to college selection and academic programs offered at UM-Dearborn. These 800+ keywords and several ad versions will be optimized to best engage prospective students in the geographic area surrounding Dearborn.