UM-Dearborn Difference Makers campaign focuses on the positive impact existing students, alumni, and faculty have made throughout the world through their academic achievement, integrity, leadership, and creative contribution in and out of the classroom. We are excited to share with you the media schedule and advertising that will serve as a platform to continue to tell the UM-Dearborn story. Through high impact and targeted television, billboards, and online advertising our goal is to increase awareness and enrollment among prospective students in the Metro Detroit area.

To view the media schedule, Click here.

Television Outdoor Facebook Paid Search Digital Display

Television


"Difference Makers 1"


"Difference Makers 2"


"Difference Makers 3"


"Difference Makers 4"

Outdoor

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Facebook Video and Poll Ads

Paid Search

UM-Dearborn ads will be prominent in Google search results when prospective students are searching for keywords and phrases related to college selection and academic programs offered at UM-Dearborn. These 400+ keywords and several ad versions will be optimized to best engage prospective students in the geographic area surrounding Dearborn.

Digital Display

(300x250 "Tradition")
Click to view Open House version
Click to view Learn more version

(300x250 "Ready")
Click to view Open House version
Click to view Learn more version

(300x250 "Difference")
Click to view Open House version
Click to view Learn more version

(728x90 "Come Here")
Click to view Open House version | Click to view Learn more version

(728x90 "Don't Think")
Click to view Open House version | Click to view Learn more version

(180x150 "Ready")
Click to view Open House version
Click to view Learn more version

(160x600 "Come Here")
Click to view Open House version
Click to view Learn more version

(160x600 "Don't Think")
Click to view Open House version
Click to view Learn more version